The founder of Refer To Me created a multi-disciplinary cross-Canada health professionals directory for everyone to access. I worked with her to design a visual identity prior to the website launching in 2021. The visual identity was then rolled out across the website, social media platforms and print collateral.
When developing the visual identity for Refer To Me, it was important that it felt friendly and dynamic, while still catering to the target audience, being health professionals. As part of the brand strategy, the founder requested a business card design, letterhead and 1-pagers that could be given to potential customers.
The App / Launching April 2022
App Store + Google Play Store
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